03 — Measurement
Tracking & attribution
Browser-side pixels lose conversions to ad blockers, privacy defaults and cross-device
journeys. If the platform cannot see a sale, it cannot optimise toward more of them.
We install measurement that survives those conditions.
Server-side events
Conversions API implementation with correct event deduplication, so conversions are recorded once and recorded reliably.
- Meta Conversions API
- TikTok Events API
- Event deduplication and match quality
- Webhook-driven server events
Attribution
Order-level attribution so revenue can be traced back to the specific creative that produced it, independent of the ad platform's own reporting.
- UTM standards applied at ad level
- Order-to-creative traceability
- Cross-platform reconciliation
- Attribution window configuration
Profit reporting
Reporting that subtracts cost of goods, shipping, fees and ad spend, because platform ROAS is a revenue metric and revenue is not profit.
- Contribution margin by product
- True cost per acquisition
- Profit tracker configuration
- Behavioural analytics setup