Services

Everything between the ad and the second purchase.

Four service lines that can be bought individually or as a single scope. Most brands start with the audit and take the sequence in the order that fixes the biggest leak first.


01 — Storefront

Storefront engineering & CRO

Traffic is expensive, so the storefront has to convert it. We build and rebuild Shopify stores around the decisions a buyer actually makes: what the offer is, how it is priced, and how little friction sits between wanting it and paying for it.

Build & migration

New Shopify builds, theme development, or a structured rebuild of a store that has outgrown its original setup.

  • Theme development and customisation
  • Migration from an existing platform
  • Collection and navigation architecture
  • Multi-currency and market configuration

Product page & offer

The product page is where the sale is won or lost. We structure it around the offer, not around a template's default section order.

  • Offer and bundle structure
  • Copy hierarchy and objection handling
  • Social proof and FAQ placement
  • Variant and quantity selection UX

Cart, checkout & speed

The last three screens before payment, plus the performance work that keeps mobile visitors from leaving before they see any of it.

  • Cart drawer and quantity logic
  • Post-purchase upsell flow
  • Core Web Vitals and mobile load time
  • Cross-browser and device QA

02 — Acquisition

Paid acquisition

Meta and TikTok, run against your unit economics rather than against platform-reported ROAS. Every campaign we run has a written structure behind it, so decisions can be reviewed later instead of remembered.

Structure & setup

Account architecture built so that results are readable. A test that cannot be attributed to a specific variable teaches nothing.

  • Campaign and ad set architecture
  • Testing and scaling separation
  • Audience and placement strategy
  • Naming conventions and UTM standards

Creative testing

Each creative enters the account with a stated hypothesis, which is what makes the result useful whether it wins or loses.

  • Angle development from customer research
  • Static, video and native format mix
  • Documented test hypotheses
  • Iteration on proven winners

Scaling & reporting

Budget increases tied to sustained performance against a break-even threshold calculated for your margins, not a generic benchmark.

  • Break-even and target ROAS modelling
  • Budget and bid strategy management
  • Weekly written performance reporting
  • Documented scale, hold and kill decisions

03 — Measurement

Tracking & attribution

Browser-side pixels lose conversions to ad blockers, privacy defaults and cross-device journeys. If the platform cannot see a sale, it cannot optimise toward more of them. We install measurement that survives those conditions.

Server-side events

Conversions API implementation with correct event deduplication, so conversions are recorded once and recorded reliably.

  • Meta Conversions API
  • TikTok Events API
  • Event deduplication and match quality
  • Webhook-driven server events

Attribution

Order-level attribution so revenue can be traced back to the specific creative that produced it, independent of the ad platform's own reporting.

  • UTM standards applied at ad level
  • Order-to-creative traceability
  • Cross-platform reconciliation
  • Attribution window configuration

Profit reporting

Reporting that subtracts cost of goods, shipping, fees and ad spend, because platform ROAS is a revenue metric and revenue is not profit.

  • Contribution margin by product
  • True cost per acquisition
  • Profit tracker configuration
  • Behavioural analytics setup

04 — Advisory

Operator advisory

For founders and in-house teams who intend to run the system themselves. Scheduled working sessions, direct access between them, and the same frameworks we use on our own stores.

What it covers

  • Product and offer selection, with a documented validation standard before spend
  • Margin and unit economics modelling, including break-even thresholds per product
  • Ad account review and media buying decisions
  • Storefront and offer critique
  • Team structure, hiring and workflow design
  • Tooling selection and stack decisions

How it runs

  • A fixed-term engagement with a defined session cadence
  • Working sessions rather than lectures: we work on your account, not a case study
  • Asynchronous access between sessions for time-sensitive decisions
  • Written frameworks and templates you keep afterwards
  • Delivered in English or Spanish

Engagement

How pricing works

Scoped

Priced per engagement

We do not publish package pricing, because a scope written before the audit is a guess. Pricing follows the audit and the roadmap you approve.

Fixed

Fees, not commission

We charge professional fees for defined work. We do not take a percentage of ad spend, which would reward us for spending more of your money.

Clear

No equity, no revenue share

We are a services business. We do not take equity or revenue share positions in client brands, and we do not resell your data.